AppLovin is a mobile technology company that helps app developers market, monetize, and grow their apps. It provides a suite of tools and platforms for user acquisition, in-app advertising, analytics, and app monetization.
Key offerings:
AppDiscovery: A powerful user acquisition platform that helps apps reach the right users.
MAX: An in-app bidding solution for ad monetization that helps developers maximize ad revenue.
Adjust (acquired by AppLovin): A mobile analytics and attribution platform for tracking performance and user engagement.
SparkLabs: AppLovin’s in-house studio for developing and scaling mobile games.
AppLovin is especially strong in the mobile gaming space, working with many top publishers to help them grow revenue and expand their reach globally.